1.   Keep the fish in water as much as possible. Bass can only hold their breathe as long as you can. Wind and other elements can damage their skin, too. Wet your hands before touching the fish so that you don't remove the slime coat that protects the fish from infections and fungus. Don't handle the fish any longer than you have to, and be gentle, don't drop the fish if you can keep from it. Bouncing off the carpet also destroys their protective slime.

2.    Never hold fish through the gills or stick your fingers in their eyes. Lip the fish gently and do not bend back the lower jaw as it can break easily, particularly in larger bass. For larger bass give support to the body under the wrist of the tail so that you are not holding the fish's weight balanced on it's own jawbone.

3.    Do not rip or tear out hooks. Gently remove by backing off the barb or use needle nose pliers. If the fish is deeply hooked just remove the lure portion (lizard or whatever) and cut the line at the hook and release the fish. The hook will rust out or tissue will grow around it and it will eventually come out. Some of the newer hooks will not rust, try to cut out as much of the hook as you are able, particularly the eye so that there is an open end that can come free. There are ways to remove deeply embedded hooks, but do not do this without having a demonstration beforehand. The barb has to be backed off by applying pressure back against it and on small fish this is tough to do as you can't get both hands in their mouths. Not all hooks deeply embedded can be removed, but don't necessarily kill the fish, however if you see dark colored tissue or entrails coming up through the throat you have gut-hooked the fish and should clean it for dinner. If the fish is not a legal size you will have to cut the line and release it anyway due to state law.

4.     Try to land the fish you catch quickly, don't wear them out by making them fight longer than they have to as this expends so much energy the bass can not recover and has no chance for survival if released.

5.     If you feel you must use a dip net try to purchase one specifically designed for fish. Nets can remove the slime coat and leave the fish open to infection

6.     Gently release the fish back into the water. Do not throw or toss the fish. It has said that if you "gut hook" a fish, it would be better to cut your line and leave the hook in the fish, than trying to remove. Biologist had stated that the acid in the fish's body will dissolve the hook after a short period of time.

7.     Don't use stringers for fish that will be released. Just as sticking your fingers in the gills is bad for them stringers can destroy their gill filaments. Regardless of where the stringer is placed in the fish, there is no good way to use one, all do damage to lips, gills, etc. How would it feel if someone stuck a stringer in your lungs? However, if fish is bleeding a little from gills because of a hook injury you have not necessarily killed that fish. Hold it in your livewell with Catch & Release treatment in the water for several hours until the bleeding stops. Much like you pricking your finger, a little blood does not signify death in all cases.

8.     Once you have the fish in your livewell use the information provided in this package to assist you in proper care of that fish while in your possession. Don't just fill your livewell and forget about it.

9.     Treat the fish in your care as you would want your children treated and always use Catch & Release, year-round, never be without it. This product carries medicine that can save the fish you catch from disease and death. It replaces slime knocked off during the catch, treats antibiotically to reduce fungus and infection that can occur after you have released the fish back into the lake, and it calms the fish so that it doesn't do more harm to itself in the livewell.